Branding & Rebranding

Your “brand identity” is the combination of verbal, visual and emotional attributes that define your company and set it apart from the competition. The WEM Agency Marketing specializes in helping companies execute branding and rebranding strategies that create memorable, impactful brand identities.

If you’re a technology company, you need a corporate brand that reinforces your marketplace positioning, creates a positive first impression and helps drive prospects to take action. Problem is, if you ask a design firm to create your brand, they’ll design you a pretty logo and a business card. Ask a web development agency, and they’ll program you a website. Only an integrated marketing and branding agency, like The WEM Marketing, can deliver branding and rebranding services that bring your brand to life.

A Thoughtful, Proven Branding Process

With The WEM, the corporate branding and rebranding process follows a time-tested checklist and rollout plan.

We begin the branding process by interviewing your executive team, conducting primary market research, identifying gaps and crafting cogent market positioning. Then we write comprehensive brand messaging for your elevator speech, products, services and target demographics. Only with this foundation in place do our graphic designers and branding strategists begin work on your visual brand identity:

  • Logo
  • Colors
  • Typography
  • Iconography
  • Stationery
  • PowerPoint presentation templates
  • Website and landing page templates
  • Email templates
  • Product packaging
  • Collateral and direct mail pieces

Meanwhile, our team of content producers, PR professionals and social media specialists work to boost your brand recognition through an integrated trade show, PR and trade advertising strategy. We write SEO-friendly case studies and white papers. We manage your LinkedIn, Twitter, Facebook and email marketing. We do all of this, and more.

Rebranding Established Companies

Business-to-business companies that have been around a while often find themselves on the back foot when competing in increasingly noisy and crowded industries. Let’s face it: What got you where you are will not get you where you want to go. The WEM has extensive expertise in guiding established technology-oriented companies through the rebranding process – shedding baggage, reestablishing market leadership and driving fresh streams of leads.

Branding Startups & Early-Stage Companies

Launching a new company, a new product or a new service means unseating the competition and winning mindshare.  The WEM has developed a highly effective, adaptive methodology that takes into account the rapid evolution cycle of early-stage companies. We guide your branding efforts by helping you understand the market, writing killer messaging, building awareness, attracting investors, driving leads, arming the sales team and creating evangelists.

Rebranding Case Study

When App Partner, a Brooklyn-based mobile game developer, needed a rebranding strategy that would help it expand into creating mobile apps for Fortune 100 firms, it turned to The WEM. Today, the company’s clients include a leading global footwear and apparel maker, a top consumer appliance manufacturer and one of the nation’s largest camera retailers.